Privacy Policy

Privacy Notice
1. Introduction
We would like to use the information below to provide you “data subject” with an overview of our processing of your personal data and your rights under data protection law. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services offered by our company through our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we will generally obtain your consent.
Personal data, such as your name, address or email address, is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the “Z-Wave Europe GmbH”. The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect, use and process.
As the data controller, we have implemented numerous technical and organisational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data on alternative ways, such as by phone or by post to us.
2. Data controller
The data controller, as defined by the GDPR, is:
BetterSmart s. r. o.
Na Lucberku 168
26701 Kraluv Dvur
Czech Republic
Email: contact@bettersmart.eu
Data controller‘s representative: Marc Hensel
3. Data protection officer
We would like to point out that we are not required to appoint a data protection officer.

4. Definitions
This Privacy Notice is based on the terminology used by the European legislature and legislature in the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand, both for the public and for our customers and business partners. To ensure this, we would like to explain in advance the terminology used. Among other things, we use the following terms in this privacy policy.
We use the following terms in this Privacy Notice, among others:
1. Personal data
Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
2. Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the data controller (our company).
3. Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
4. Restriction to processing
Restriction to processing means marking stored personal data with the aim of limiting its processing in future.
5. Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
6. Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the data can no longer be assigned to a specific data subject without additional information being provided, given that such additional information is kept separate and subject to appropriate technical and organisational measures that ensure that personal data cannot be attributed to an identified or identifiable natural person.
7. Data processor
The processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
8. Recipient
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
9. Third parties
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
10. Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject?s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
5. Legal basis for processing
Article 6 Paragraph 1(a) GDPR serves as our company?s legal basis for processing operations in which we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, processing is based on Article 6 Paragraph 1(b) GDPR. The same applies to those processing operations required to carry out pre-contractual measures, such as in cases of queries regarding our products or services.
If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfilment of tax obligations, processing is based on Article 6 Paragraph 1(c) GDPR.
In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if someone visiting our business were to be injured and their name, age, health insurance data or other vital information needed to be disclosed to a doctor, hospital or other third party. Processing would then be based on Article 6 Paragraph 1(d) GDPR.
Finally, processing operations could be based on Article 6 Paragraph 1(f) GDPR. Processing operations not based on any of the above-mentioned legal bases may be carried out on the basis of Article 6 Paragraph 1(f) GDPR if processing is necessary to safeguard the legitimate interests of our company or those of a third party, provided the interests and fundamental rights and freedoms of the data subject do not take precedence. We are permitted to engage in such processing operations in particular because they have been specifically mentioned in European law. In this respect, the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).
6. Disclosure of data to third parties
Your personal data will not be sent to third parties for purposes other than those listed below.
We will disclose your personal data to third parties if:
1. you have expressly consented to this pursuant to Article 6 Paragraph 1 Sentence 1(a) GDPR,
2. disclosure under Article 6 Paragraph 1 Sentence 1(f) GDPR is permitted to safeguard our legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
3. in the event that there is a legal obligation to disclose your data pursuant to Article 6 Paragraph 1 Sentence 1(c) GDPR and
4. if this is legally permissible and necessary for the performance of our contract with you pursuant to Article 6 Paragraph 1 Sentence 1(b).
To protect your data and if necessary enable us to transfer data to third countries (outside the EU), we have concluded data processing agreements (“Data Processing Agreement”) based on the standard contractual clauses of the European Commission.
7. Technology
7.1 SSL/TLS encryption
This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the website operator. You can recognise an encrypted connection by your browser?s address bar reading “https://” instead of “http://” and the lock symbol in the browser bar.
We use this technology to protect your transmitted data.
7.2 Data collection when visiting the website
If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data your browser sends our server (in what is known as “server log files”). Our website collects a range of general data and information each time you access a website or an automated system. This general data and information is stored in the server?s log files. It may be colltected
1. the types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system accesses our website (called a referrer),
4. the sub-pages accessed via an accessing system on our website,
5. the date and time the website is accessed,
6. a truncated internet protocol address (anonymised IP address) and
7. the accessing system’s internet service provider.
No conclusions are drawn about you when using this general data and information. Instead, this information is needed
1. to properly deliver our website content,
2. to optimise the content of our website as well as to advertise it,
3. to ensure the continued functioning of our IT systems and our website?s technology
4. as well as to provide the information necessary for law enforcement authorities to prosecute in the event of a cyber attack.
This collected data and information is therefore statistically analysed and further analysed by us with the aim of increasing data protection and data security within our company to ultimately ensure an optimum level of protection for the personal data being processed by us. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.
The legal basis for data processing is Article 6 Paragraph 1 Sentence 1(f) GDPR. Our legitimate interest is based on the purposes listed above for the collection of data.
7.3 Encrypted payment transactions
If, after concluding a paid contract, you need to provide us with your payment details (e.g. account number for direct debit authorisation), this data is required for payment processing.
Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by your browser?s address bar reading “https://” instead of “http://” and the lock symbol in the browser bar.
We use this technology to protect your transmitted data.
8. Cookies
8.1 General information about cookies
We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.
Information generated from the specific device used is stored in cookies. This does not mean, however, that we will gain immediate knowledge of your identity.
The use of cookies helps us make it more convenient for you to use our website. For example, we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.
We also use temporary cookies to optimise user-friendliness. These cookies are stored on your device for a specific period of time. If you return to our website to use our services, cookies allow us to automatically recognise that you have visited our website previously and remember the inputs and settings you have made so that you do not have to enter them again.
We also use cookies to statistically record the use of our website and analyse it for the purpose of optimising our services. These cookies allow us to automatically recognise that you have already visited our website when you visit our website again. These cookies are automatically erased after a defined period of time.
8.2 Legal basis for the use of cookies
The data processed by cookies, which are required for the proper functioning of the website, are to safeguard our legitimate interests pursuant to Article 6 Paragraph 1 Sentence 1(f) GDPR.
For all other cookies you have given your consent to this through our opt-in cookie banner in accordance with Article 6 Paragraph 1(a) GDPR.
9. Contents of our website
9.1 Registering as a user
You have the option to register on our website by providing personal data.
The input screen used to register in each case determines what personal data is shared with us. The personal data you enter will be collected and stored exclusively for internal use by us and for our own purposes. We may arrange for data to be shared with one or more data processors, such as a parcel service, which will also use your personal data solely for internal purposes attributable to us.
When you register on our website, the IP address assigned by your Internet Service Provider (ISP) and the date and time of registration are also stored. This is done only for the purpose of preventing our services from being misused. If necessary, this data may be used to clarify the situation surrounding any crimes committed. In this respect, the storage of this data is necessary for our security. This data will not be disclosed to third parties unless there is a legal obligation to do so or the data is used for criminal prosecution.
Your registration, including the voluntary entry of personal data, also allows us to offer you content or services which, due to their nature, may only be offered to registered users. Registered persons are free to modify the personal data they provided during the registration process at any time or have it completely erased from our database.
We will provide you with information at any time on request as to what personal data is stored about you. We will also rectify or erase delete personal data at your request, unless legal retention obligations to the contrary are in place. Data subjects may contact the data protection officer named in this Privacy Notice and all other employees for this purpose.
Your data is processed in the interests of simple, convenient use of our website. This constitutes a legitimate interest as defined by Article 6 Paragraph 1(f) GDPR.
9.2 Data processing when opening a customer account and for contract execution
Pursuant to Article 6 Paragraph 1(b) GDPR, personal data is collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected is shown in each input form. You may erase your customer account at any time by sending a message to the data controller?s address as stated above. We store and use the data you provide to execute contracts. After complete execution of the contract or erasure of your customer account, your data will be blocked, taking into account tax and commercial retention periods, and erased once these periods have expired unless you have expressly consented to the further use of your data or we are legally permitted to further use your data, about which we will inform you below.
9.3 Data processing for order processing
The personal data we collect is disclosed to the transport company hired to deliver goods under the scope of contract execution, provided this is necessary for the delivery of the goods. We disclose your payment details to the bank commissioned as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for this transfer of data is Article 6 Paragraph 1(b) GDPR.
9.4 Conclusion of contracts with the online shop, retailers and dispatch of goods
We only send personal data to third parties where necessary as part of contract execution, for example to the companies entrusted with the delivery of the goods or the bank entrusted with processing payment. No data is otherwise sent unless you have expressly agreed to this. Your data will not be disclosed to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Article 6 Paragraph 1(b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
9.5 Contact/contact form
Personal data is collected when you contact us (e.g. using our contact form or by email). If you use a contact form to get in touch with us, the contact form you use will indicate the data being collected. This data is stored and used exclusively for the purpose of responding to your query or establishing contact and the associated technical administration. The legal basis for data processing is our legitimate interest in responding to your request pursuant to Article 6 Paragraph 1(f)f GDPR. If the aim of you contacting us is to conclude a contract, processing is also legally based on Article 6 Paragraph 1(b) GDPR. Your data will be erased once we have finished processing your query. This is the case when it can be inferred from the circumstances that the relevant facts have been clarified in a conclusive manner and there are no statutory retention obligations in place that prevent its erasure.
9.6 Comment function on the blog
We offer users the opportunity to leave individual comments on individual blog posts on a blog located on our website. A blog is a portal maintained on a website, usually open to the public, in which one or more people called bloggers or web bloggers can post articles or write thoughts in what are termed blog posts. Blog posts can usually be commented on by third parties.
If you leave a comment on the blog published on this website, your comments will be stored and published, as will information about the date and time of posting the comment and your chosen user name (pseudonym). The IP address assigned by your Internet Service Provider (ISP) is also logged. IP addresses are stored for security reasons and in the event that you have violated the rights of third parties or posted illegal content through a comment. The storage of this personal data is therefore in our own interest so that we can exculpate ourselves in the event of a violation of the law. This represents a legitimate interest within the meaning of Article 6 Paragraph 1(f) GDPR. Personal data collected will not be disclosed to third parties unless such disclosure is required by law or serves our legal defence.
10. Newsletters
10.1 Newsletter for regular customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular emails with offers on products or services from our collection similar to those you have already purchased. We do not require your specific consent for such purposes as per article 7, paragraph 3 of the UWG (Unfair Competition Act). The sole basis for the data processing is our legitimate interest in personalised direct marketing in line with article 6, paragraph 1 lit. f GDPR. We will not send you any emails should you expressly object to the use of your email address for that purpose. You are entitled to object to the use of your email address for the aforementioned purpose at any time with immediate effect by notifying the data controllers listed in the opening of this statement. By taking this action, you will incur submission fees only in line with basic rates. After receipt of your objection, your email address will immediately be removed for marketing purposes.
10.2 Sendinblue
This website uses Sendinblue to send newsletters. The provider is Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany.
Sendinblue is a service which enables the management and analysis of newsletters. The data you enter for a newsletter subscription will be stored on Sendinblue’s servers in Germany.
If you do not want Sendinblue to perform the data analysis, you must unsubscribe from the newsletter. We provide a link for this in each newsletter. You can also unsubscribe from the newsletter directly on our website.
The consent given by you can be withdrawn at any time. You can also prevent the processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. Also, disabling Java Script in your web browser or installing a Java Script Blocker (such as https://noscript.net or https://www.ghostery.com) may prevent you from storing and transferring personal information. We point out that through these measures may no longer all the features of our website are available.
We use Sendinblue to analyse our newsletter campaigns. For example, we can see whether a newsletter email has been opened and what links have been clicked. This allows us to determine what links have been clicked particularly often.
We can also see whether certain previously defined actions were performed after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.
Sendinblue also enables us to subdivide newsletter recipients according to different categories (“clusters”). Newsletter recipients can be subdivided according to age, gender or place of residence, for example. This enables us to better tailor newsletters to each target group.
Detailed information about the features of Sendinblue can be found at the following link: https://www.newsletter2go.de/features/newsletter-software/.
The legal basis for data processing is your consent (Article 6 Paragraph 1(a) GDPR). You can revoke this consent at any time. Withdrawal of consent does not affect the legality of data processing carried out previously.
The data you provide us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and will then be erased from both our servers and Sendinblue?s servers after you unsubscribe from the newsletter. Data we retain for other purposes (e.g. email addresses for the members? area) shall remain unaffected.
For more information, please see Sendinblue?s privacy policy at: https://www.newsletter2go.de/features/datenschutz-2/.
11. Our activities in social networks
To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby, which concern personal data.
We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers
We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).
The processing operations of personal data described are carried out in accordance with Article 6 Paragraph 1(f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Article 6 Paragraph 1(a) GDPR in conjunction with Article 7 GDPR.
Since we have no access to these providers? databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:
11.1 Facebook
(Jointly) Data controller responsible for data processing in Europe:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Notice (Data Policy):
https://www.facebook.com/about/privacy
Opt-out and advertising settings:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
https://facebook.com/about/privacy/
11.2 Instagram
(Jointly) Data controller responsible for data processing in Europe:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Notice (Data Policy):
http://instagram.com/legal/privacy/
Opt-out and advertising settings:
https://www.instagram.com/accounts/privacy_and_security/
11.3 YouTube
(Jointly) Controller responsible for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Privacy Notice:
https://policies.google.com/privacy
Opt-out and advertising settings:
https://adssettings.google.com/authenticated
12. Web analytics
12.1 Facebook Pixel (custom audience)
This website uses “Facebook Pixel” by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, it may be used to track the behaviour of users after they have seen or clicked on a Facebook ad. This process is used to analyse the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimise future advertising measures.
The data collected is anonymous for us and does not give us any information about the identity of the user. However, the data is stored and processed by Facebook, which means that it is possible to connect the respective user profile. Furthermore, Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its affiliates to operate ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
Consent to the use of Facebook Pixel may only be given by users who are older than 13 years of age. If you are under the age stated above, please ask your parent or guardian for permission.
To deactivate the use of cookies on your IT system, you can adjust your browser?s settings so that cookies can no longer be stored on your IT system in future or so that cookies that have already been stored are erased. However, disabling all cookies may mean you may no longer have access to certain functions on our website. You may also disable the use of cookies by third parties such as Facebook on the Digital Advertising Alliance website below: https://www.aboutads.info/choices/
In addition, you can disable cookies for distance measurement and advertising purposes on the following websites:
1. http://optout.networkadvertising.org/
2. http://www.youronlinechoices.com/uk/your-ad-choices/
Please note that this setting will also be deleted if you delete your cookies.
12.2 Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.com/about/) (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred to as “Google”), on our website. As part of this, pseudonymised user profiles are created and cookies (see the section on “Cookies”) are used. The information generated by the cookie about your use of this website, such as your browser
1. browser type/version
2. operating system
3. referrer URL (website previously visited), host
4. name of the accessing computer (IP address) and
5. time of server request,
is transmitted to a Google server in the US and stored there. This information is used to evaluate your use of this website, to compile reports on the website activities, and to perform further services linked to website and internet use for market research purposes and to tailor the design of this website. This information may also be sent to third parties if this is legally required or if third parties process this data on behalf of Google. Under no circumstances will your IP address be associated with any other data. IP addresses are anonymised so that it is not possible to assign them to individuals (known as IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser; however, we would point out that this may result in you not being able to use all the features of this website.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
You can also prevent the data generated by the cookie about your use of the website (including your IP address) from being sent to and processed by Google by downloading and installing the available browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from capturing data by clicking on the following link: Deactivate Google Analytics. This sets an opt-out cookie that prevents the future collection of your data when visiting this website. The opt-out cookie is only valid on this browser and only for our website and is stored on your device. If you erase the cookies stored for this browser, you will need to reset the opt-out cookie.
Additional information on data protection with respect to Google Analytics is available on the Google Analytics website in the help section (https://support.google.com/analytics/answer/6004245?hl=en).
13. Advertising
13.1 Google Ads (formerly AdWords)
Our website uses the functions of Google Ads, which we use to advertise this website in Google?s search results as well as on third party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). To this end, Google places a cookie on your device?s browser, which automatically uses a pseudonymous cookie ID and facilitates interest-based advertising on the basis of the websites you have visited.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
No further processing will take place unless you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads you view online. In this case, if you are logged in to Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data with Google Analytics data in order to form target groups.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available from the following link: https://www.google.com/settings/ads/onweb/.
Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can adjust your browser?s settings in such a way that you are informed about the use of cookies and you only permit the acceptance of cookies on an individual basis or in certain cases; alternatively you may adjust these settings to generally block cookies. Not accepting cookies may limit the functionality of our website.
More information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/.
13.2 Google AdSense
We have integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites according to the content of the third-party site in question. Google AdSense facilitates the targeting of internet users on the basis of their interests, which is implemented by generating individual user profiles.
The Google AdSense component is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of the Google AdSense component is to display advertisements on our website. Google AdSense places a cookie on your IT system. The placement of this cookie enables Alphabet Inc. to analyse the usage of our website. Each time someone opens an individual page of this website, which is run by us and on which a Google AdSense component is integrated, the Google AdSense component in question will trigger the browser on your IT system to automatically send data to Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, for online marketing purposes and to charge commission. As part of this technical process, Alphabet Inc. receives information about personal data, such as your IP address, which, among other things, enables Alphabet Inc. to track the origin of visitors and clicks, and subsequently charge commission.
You can prevent cookies being placed by our website at any time by adjusting your web browser?s settings to permanently refuse cookies. Adjusting the browser?s settings in this way would also prevent Alphabet Inc. from placing a cookie on your IT system. In addition, a cookie already placed by Alphabet Inc. can be deleted at any time through a web browser or other software programs.
Google AdSense also uses tracking bugs. A tracking bug is a miniature graphic embedded in websites to enable the recording of log files and analytics for subsequent statistical analysis. The embedded tracking bug allows Alphabet Inc. to determine if and when a website was opened by your IT system and what links you clicked. Among other things, tracking bugs help analyse the flow of visitors to a website.
Through Google AdSense, personal data and information, which also includes your IP address and is necessary for the collection and billing of advertisements displayed, is sent to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose personal data collected through this technical process to third parties.
Google AdSense is explained in more detail at https://www.google.de/adsense/start/.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
13.3 Google Ads with conversion tracking
We have integrated Google Ads on this website. Google Ads is an internet advertising service that allows advertisers to run adverts in both Google and Google advertising network search engine results. Google Ads allows an advertiser to predefine keywords that will display an ad on Google’s search engine results only when the search engine retrieves a keyword-related search result. On the Google Network, ads are distributed to relevant websites using an automated algorithm and according to predefined keywords.
Google Ads is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of Google Ads is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google’s search engine and by displaying third-party ads on our website.
If you arrive on our website via a Google advert, what is known as a conversion cookie will be stored on your IT system by Google. A conversion cookie expires after 30 days and is not used to identify you. Provided the cookie has not expired, the conversion cookie is used to trace whether certain sub-pages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie tells us and Google whether any revenues was generated by a user who arrived on our website via an Ads ad, i.e. if they completed or cancelled a purchase.
The data and information collected through the use of the conversion cookie is used by Google to provide visitor statistics for our website. We then use these visitor statistics to determine the total number of users who have been directed to us through Ads ads in order to determine the success or failure of each Ads ad and to optimise our Ads ads for the future. Neither our company nor any other Google Ads advertisers receive any information from Google that could identify you.
Conversion cookies are used to store personal information, such as the websites you visit. Each time someone visits our website, this personal data, including the IP address of the internet connection you are using, is sent to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.
You can prevent cookies being placed by our website at any time by adjusting your web browser?s settings to permanently refuse cookies. Adjusting the browser?s settings in this way would also prevent Google from placing a conversion cookie on your IT system. In addition, a cookie already placed by Google Ads can be deleted at any time through a web browser or other software programs.
You also have the option to object to Google’s interest-based advertising. To do this, you must visit www.google.com/settings/ads from each of the web browsers you use and adjust the settings there as desired.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
Additional information and Google’s privacy policy can be found at https://www.google.com/policies/privacy/.
14. Plugins and other services
14.1 Google reCAPTCHA
This website also uses the reCAPTCHA feature provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). This feature is primarily used to differentiate whether an entry is made by a natural person or whether the function is being misused through mechanical and automated processing. Use of the service also involves sending the IP address and any other data required by Google for the reCAPTCHA service to Google. These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/policies/privacy/.
14.2 Google Tag Manager
This website uses Google Tag Manager, a cookie-free domain that does not collect personally identifiable information.
With this tool, “website tags” (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or customised image you have actively clicked and then record which content on our website is of particular interest to you.
The tool also triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If you have disabled it at the domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
14.3 Google WebFonts
Our website uses web fonts provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for the uniform display of fonts. When you access a website, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
To do this, the browser you are using must connect to Google’s servers. This gives Google information that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our website.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.
14.4 YouTube (videos)
We have integrated YouTube components on this website. YouTube is an online video portal that allows video publishers to freely place video clips and allows other to view, rate and comment on videos free of charge. YouTube allows the publication of all types of videos. Both full film and television broadcasts as well as music videos, trailers and user-generated videos are available via the online portal.
YouTube is operated by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Each time a visitor opens an individual page of the website run by us and on which a YouTube component (YouTube video) is integrated, the YouTube component in question will trigger the browser on your IT system to download a representation of the corresponding YouTube component from YouTube. Additional information on YouTube can be found at https://www.youtube.com/yt/about/. As part of this technical process, YouTube and Google will receive information about the specific sub-page of our website you visit.
If the data subject is logged onto YouTube at the same time as they visit our website, YouTube identifies the specific sub-page of our website your visit when a sub-page containing a YouTube video is accessed. This information is collected through YouTube and Google and assigned to your YouTube account.
Through the YouTube component, YouTube and Google receive information that you have visited our website whenever you are logged in to YouTube at the same time as accessing our website, regardless of whether you click on a YouTube video or not. If you do not want this information transferred to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
YouTube’s privacy policy, available at https://www.google.com/intl/gb/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google.
15. Payment provider
15.1 PayPal
We have integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which are virtual private or business accounts. In addition, PayPal offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number involved. PayPal makes it possible to induce online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22?24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If you select “PayPal” as your payment option during the ordering process in our online shop, your data will be automatically transmitted to PayPal. By selecting this payment option, you are consenting to the personal data required to process your payment being sent.
The personal data transmitted to PayPal usually includes your first name, surname, address, email address, IP address, telephone number, mobile phone number or other data necessary to process payment. Personal data related to the respective order is also necessary to process the purchase agreement.
The transmission of data is intended for payment processing and fraud prevention purposes. We will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. Under certain circumstances, the personal data exchanged between PayPal and us is transmitted by PayPal to credit agencies. The purpose of this transmission is to verify your identity and creditworthiness.
PayPal may also disclose the personal data to affiliated companies and service providers or subcontractors, provided this is necessary to fulfil contractual obligations or the data will be processed on behalf of PayPal.
You have the option of revoking your consent to PayPal handling your personal data at any time. Revoking your consent does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
PayPal is used in the interest of proper, easy payment processing. This constitutes a legitimate interest as defined by Article 6 Paragraph 1(f) GDPR.
PayPal’s current privacy policy can be found at https://www.paypal.com/webapps/mpp/ua/privacy-full.
15.2 Credit checks (e.g. for purchase on account)
We offer a wide range of payment options. This may also include the “purchase on account” option. Since this option means that we will make an advance payment by delivering the products ordered, we must protect ourselves against misuse. To do so, we may obtain information on the creditworthiness of our customers. As part of this creditworthiness check, we obtain information on your previous payment behaviour and creditworthiness information based on mathematical-statistical procedures using address details from Arvato Payment Solutions GmbH, Gütersloher Str. 123, 33415 Verl, Germany; infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden, Germany for German customers; and from CRIF GmbH, Diefenbachgasse 35, 1150 Vienna, Austria for Austrian customers. We use the information obtained about the statistical probability of default (“probability value”) to make a balanced decision as to whether we can grant the “purchase on account” payment option in a specific case. Transmission of the order data necessary to carry out the credit check to Arvato Payment Solutions GmbH or infoscore Consumer Data GmbH is done using a secure interface.
You may object to your data being transferred to Arvato Payment Solutions GmbH and infoscore Consumer Data GmbH at any time. Notification in writing (e.g. email, fax, letter) to the contact addresses listed in Section 2 is sufficient. However, we would like to point out that, in this case, you will only be able to pay in advance.
16. Your rights as a data subject
16.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data relating to you will be processed.
16.2 Right to information (Article 15 GDPR)
You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.
16.3 Right to rectification (Article 16 GDPR)
You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
16.4 Erasure (Article 17 GDPR)
You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.
16.5 Restriction to processing (Article 18 GDPR)
You have the right to request that we restrict the processing of your data if one of the legal requirements is met.
16.6 Data transferability (Article 20 GDPR)
You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Article 6 Paragraph 1(a) GDPR or Article 9 Paragraph 2(a) GDPR or on a contract pursuant to Article 6 Paragraph 1(b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.
Furthermore, when exercising your right to data transferability pursuant to Article 20 Paragraph 1 GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.

16.7 Objection (Article 21 GDPR)
You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Article 6 Paragraph 1(e) (data processing in the public interest) or (f) (data processing on the basis of the weighing of legitimate interests) GDPR.
This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.
Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.
In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.
In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 Paragraph 1 GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.
You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.

16.8 Revocation of consent regarding data protection
You have the right to revoke any consent to the processing of personal data at any time with future effect.
16.9 Lodging a complaint with a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.